The journey of Freda Obeng-Apia

 Freda Obeng-Apia: The Ghanaian Entrepreneur Building a Global Beauty Brand

In the world of African entrepreneurship, Freda Obeng-Apia is a shining example of how passion, resilience, and creativity can turn a small idea into a thriving global business. She is the founder of Kaeme, a proudly Ghanaian skincare brand making waves internationally.

Humble Beginnings

Freda grew up in Ghana and spent part of her life abroad, but she always dreamed of creating something that celebrated her African roots. With a love for beauty and self-care, she saw an opportunity to showcase African-made natural products to the world.

She started small—experimenting with shea butter, essential oils, and natural fragrances. What began as a side project soon grew into a full business.

The Birth of Kaeme

In 2016, Freda officially launched Kaeme, a skincare brand specializing in shea butter and liquid black soap. Her mission was simple:

To create high-quality, handmade African products.

To share Ghana’s rich natural resources with the world.

To redefine African beauty through authenticity and excellence.

Growth and Recognition

Kaeme’s products quickly gained attention for their quality and branding. The company built a loyal customer base both in Ghana and abroad, expanding into the United States, Europe, and beyond.

Freda’s leadership also earned her recognition:

Featured in Forbes Africa’s 30 Under 30.

Invited to speak at international entrepreneurship forums.

Kaeme became one of Ghana’s most promising beauty brands.

Challenges Along the Way

Like many entrepreneurs, Freda faced challenges—limited funding, balancing production with demand, and competing with international brands. But her persistence, strong brand identity, and belief in African products helped Kaeme grow steadily.

Lessons Entrepreneurs Can Learn

1. Start with what you have – Freda turned local ingredients into global products.

2. Celebrate your roots – Kaeme’s African identity sets it apart in the beauty industry.

3. Consistency builds trust – Quality products create loyal customers.

4. Dream global, act local – Start small, but always keep a global vision.

The Legacy

Freda Obeng-Apia’s story shows that you don’t need massive resources to build a world-class brand. With determination, creativity, and pride in her heritage, she has put Ghana on the global beauty map.

Her journey inspires young Africans to believe that local ideas can grow into international success stories.